1. WHAT THIS PAGE IS FOR & HOW IT WORKS

This is a High-Ticket Executive Sales Landing Page designed for the Systeme.io platform. Its primary purpose is to convert into your coaching program

• The Strategy: This page uses direct-response authority framing within a Systeme.io Sales Funnel. It validates accomplishments, addresses, roadblocks and presents a clear, structured path forward.

• To Do: Customize the program name, pricing, and copy inside your Systeme.io page editor if you adapt this page for a your offer.

2. CUSTOMIZING THE TEXT SECTIONS

This template is structured to move senior professionals from initial interest to a confident buying decision using Systeme.io text and block elements.

• Headline & Subheadline: Establishes immediate authority and targets the primary pain point—breaking through the corporate glass ceiling.

• Curriculum Outline: Customize or edit the session topics and modules in the text blocks to match your exact program structure, keeping the focus entirely on module milestones and outcomes.

• The Qualification Section ("This Is For You If"): This acts as a filter to set clear expectations on who will succeed in the program.

3. VIDEO & VISUAL ELEMENTS

Systeme.io provides built-in Video elements that can be customized in the left sidebar settings.

• Hero Video / Trailer: Click on the top Video element in Systeme.io. Select your video type (Direct Link via Vimeo/YouTube or Direct Upload to your Systeme.io storage) to display your program trailer.

• Meet Your Coach Section (Flexible Layout): This section includes elements for both a video message and profile images with text. You can choose the option that best fits your media assets:

  • Option A (Video First): Use a Video element with a short, personal welcome message from Michelle explaining her mission.

  • Option B (Image & Bio): Use an Image element with a high-resolution professional headshot alongside the written bio text block.

  • Option C (Hybrid - Recommended): Keep both the coach video element and the image/bio block together to maximize authority and trust.

4. BUTTON LOGIC & NAVIGATION

In Systeme.io, button actions dictate how the user moves through your funnel.

• Primary CTAs ("ENROLL NOW"): Click the button element in the editor and set Action when button clicked to Next step in funnel (which will send buyers directly to your Systeme.io Order Form) or Open URL if directing to an external checkout.

5. COUNTDOWN TIMER & OFFER STACKING

Systeme.io includes a built-in Countdown element to drive action and highlight limited-time bonuses.

• Pricing & Offer Stack: The main purchase block displays the original value, discounted price, and included bonuses (such as the 12-Month Executive Leadership Network Access).

• Timer Configuration: Click the Countdown element in Systeme.io to set your expiration rules. You can set it to expire at a Fixed date and time (ideal for fixed-date launches) or set delay actions when the timer reaches zero.

How to use the fixed time and date countdown timer

6. POPUP & EXIT-INTENT BOOSTERS

In Systeme.io, popups are managed via the Popups tab at the top of the page editor.

• Exit-Intent Trigger: Click Popup settings and toggle on Open on exit intent. This will display your popup when desktop users move their cursor to exit the page.

• Mobile Delay Timer: Toggle on Open popup automatically and set the delay (e.g., 30–45 seconds) to engage mobile visitors who do not trigger exit intent.

How to add a popup to a page

7. MOBILE OPTIMIZATION IN SYSTEME.IO

Because senior executives often review pages on mobile devices between meetings, this template requires checking mobile presentation in Systeme.io.

• Mobile View Toggle: Click the Mobile icon at the bottom-left corner of the Systeme.io editor to switch views and verify layout alignment.

• Header Visibility: Ensure the main title, subheadline, and primary CTA button appear above the fold on mobile screens.

• Font Scaling: If headings look oversized on mobile, select the element and adjust the Mobile font size slider in the left panel (this changes font size on mobile screens only without affecting desktop).

8. FINAL STEP CHECKLIST

• Test the Funnel Flow: Save changes, exit the editor, and click View funnel step to test all buttons, popups, and form submissions.

• Update Testimonials: Swap placeholder text with authentic quotes, names, and titles from previous coaching clients.

• Tracking & Analytics: Navigate to Settings > Header Code / Footer Code within the page settings in Systeme.io to paste your meta pixel or analytics scripts.